There’s something quietly powerful about small joys.

Not the big, noisy, once-a-year moments. But the everyday ones. The cup of tea you sit down to actually drink while it’s still warm. The few stitches added before bed. The gentle rhythm of thread passing through fabric.

In a world that moves quickly, crafting invites us to slow down - and in slowing down, we reconnect.

Crafting as Connection

Connection doesn’t always have to mean a crowd. Sometimes it’s:

• Sitting beside a friend, both of you stitching in companionable silence

• Making a gift for someone you love

• Sending a handmade bookmark tucked into a favourite book

• Sharing progress in an online community of fellow makers

Crafting connects us to people, but it also reconnects us to ourselves.

The simple act of focusing on a needle and thread can steady the mind. It gives your hands something purposeful to do while your thoughts gently settle. It’s mindful, but not forced. Productive, but not pressured.

That’s comfort crafting.

The Beauty of Something Small

There’s something particularly lovely about a small project.

It doesn’t demand a week of your time.
It doesn’t need a huge clear-out of the dining table.
It can travel with you.

A bookmark is a tiny canvas. A small creative pause. A little moment of calm that becomes something useful - something that slips between the pages of a story and waits for you to return.

And every time you open your book, there it is. A reminder that you made this. That you took a moment for yourself.

That’s a small joy.

Why Bookmarks Feel Different

Our new cross stitch bookmark kits were designed with this exact feeling in mind.

They’re beginner-friendly, compact, and completely achievable. You can start and finish one in a weekend - or take your time and enjoy every stitch. There’s no rush.

They’re perfect for:

• A thoughtful gift

• A cosy evening project

• A gentle introduction to cross stitch

• Crafting alongside someone else

They’re also small enough to post to a friend with a note that says, “Thought you might enjoy a little moment of calm.”

And that, really, is what comfort crafting is about.

Creating Space for Small Joys

We often tell ourselves we need a big stretch of time to create. But small projects prove otherwise.

Ten minutes.
One thread length.
A few quiet stitches.

Connection doesn’t need to be grand. Comfort doesn’t need to be complicated. Joy doesn’t need to be loud.

Sometimes it’s just a bookmark.
A needle.
A thread.
And a moment that belongs entirely to you.